Project Marketing & Branding

Many project leaders feel that applying a brand to a project and producing poster or other such 'marketing' materials will help persuade stakeholders to buy into a project. However, projects within large organisations run the risk of becoming a contributor to frequently observed self inflicted injuries such as contributing to 'logo soup', a problem particularly rife in the public sector.Knowing when to apply a brand and how to develop a brand that actually support and enables clear communication rather than confusion is something we have a lot of experience doing.

The Epiphany Approach

Branding and Marketing within a project can be extreme benefit if conceptualised correctly and well executed in line with audience needs. Our approach aligns your objectives in parallel with your audience needs.

We can deliver the guidance on when it is appropriate to apply a brand within a project environment, along with the parameters you might want to work within to ensure your efforts drive communication versus confusion. Epiphany can assist you with:

• Knowing when - its right to brand within a project
• Develop a brand - including delivering the design element
• Launch the brand - in the right way to generate the awareness you need
• Apply the brand - making appropriate use of the brand within a large organisation and applying it to communications or marketing collateral'

If you'd like to know more about how we do this and the benefits it can bring to your organisation, simply contact us here.